Wednesday, January 30, 2008
LIPITOR: Jarvik's Hair
Pfizer, not sure what you were thinking when you signed on Dr. Jarvik to serve as the voice of your product, Lipitor. Remember, on TV it's not only the voice, it's the appearance, and ... the hair. Yes, Dr. Jarvik's hair might be the most disgusting thing on TV right now. It's a gray, balding, shoulder length, jheri curl style that is impossible to ignore.
During the commercials, Dr. Jarvik is frequently seen jogging to demonstrate the vitality that Lipitor instills. However, when he's running, I'm not listening to the voiceover sales pitch. I'm watching the hair. The gray, balding, shoulder length, jheri curl seems to defy gravity and bounce with the vivaciousness of a young puppy. Lipitor could be the best drug in history, but during the commercials, I can't seem to concentrate on any of the benefits being described.
I'm sure Dr. Jarvik is considered a hero in medical circles and, hey, he invented the artificial heart for crying out loud. But, can these medical circles do an intervention or something and tell him to get a trim? And Pfizer, would it have killed you to replace him with an actor? Who the heck is going to know if he's the real Jarvik? Well, it's too late for that now. I guess I'll have to keep watching this hair- err -commercial as is.